Content loses novelty
A familiar venue needs fresh reasons for people to return. Static installations cannot easily change their characters, challenges or stories.
Use Case / Entertainment
Add a new world without rebuilding the venue.
Augmented reality can add updateable games, characters and missions to an existing entertainment venue—using the physical environment as the stage instead of replacing it.
EntertainmentThe Opportunity
What is the experience missing?
Physical upgrades cost more
New equipment can mean construction, safety reviews, closed areas and downtime. Constantly rebuilding a large venue is rarely practical.
Passive spaces need participation
Memorable entertainment comes from doing, discovering and reacting. Many existing environments have limited ways to invite active participation.
What AR Makes Possible
A digital layer built for the real world.
01
An indoor AR zoo
Animated animals can inhabit an existing indoor venue and react when visitors approach. The same physical playground or attraction becomes a new digital environment without adding large physical installations.
02
Treasure hunts that change
Hide digital collectibles around a venue and randomise their placement for each session. Visitors receive a clear mission while repeat visits remain less predictable than a fixed physical hunt.
03
Outdoor missions and enemies
A public playground can become a mission area populated by virtual enemies, objectives, life bars and cinematic moments. Digital content can later be refreshed with new missions or seasonal ideas without rebuilding the site.
Here's What We Built
Real venues. New rules.
These existing demonstrations use physical spaces as playable environments, from a family treasure hunt to a more cinematic outdoor mission.01
Banana treasure hunt
An indoor AR experience combining interactive animals with a hunt for digital collectibles distributed throughout the venue.
02
PlayGroundZero
An outdoor AR shooter demonstration with virtual enemies, missions and spatial content layered onto an existing playground.
Explore Other Use Cases
Have an idea for Entertainment?