MAMEE × AEON
AR MINI GAMETurning a retail space into a playable experience.
VIRTICAL / AR
EXPLORE
Want to know how this sculpture came to life?
THE BLOOMInteractive Sculpture · 2026
PETALSMade from Recycled Translucent Acrylic
Interactive Experience Studio
Turn spaces
into experiences
We create immersive physical-digital worlds that invite people to explore, play and remember through Augmented Reality (AR) and Virtual Reality (VR).
Move to reveal the digital layer
AR LIVE+
Selected Work—We push AR beyond the expected.
STEAMBOAT WILLIE, KAMPAR
VISUAL POSITIONING SYSTEM (VPS)Location-aware AR anchored to a physical space.
VIRTICAL / AR
SUNSURIA FORUM
WEB AR TREASURE HUNTTurning a mural into an interactive search-and-collect experience.
VIRTICAL / AR
MAHSURI
WEB AR BRAND EXPERIENCEOne tap on an NFC tag brings a painted brand story to life.
VIRTICAL / AR
Don't just watch it.Try it yourself.
01Scan with your phoneNo app required
02Point at the image
Want to try it?Try it yourself on desktop.
Open virticalstudios.com on a computer or tablet, then scan the QR code with your phone to experience AR.
The Studio
We don't add ARjust because we can.
Virtical is an interactive experience studio combining creative thinking and technology to build experiences people actually want to engage with.
Creativity with purpose
Every interaction starts with a reason to exist.
Audience first
Easy to enter. Intuitive to explore. Worth remembering.
Built for the real world
Designed around real spaces, real audiences and real-world constraints.
Virtical Labs
Things we build just to see what's possible.
Virtical Labs is our independent R&D space for experimenting with new ways to connect digital experiences with the physical world.
Stag Hunter
Best Real-World Game, Niantic Studio Create & Play Developer Challenge.
↗Tilt Pinball
Best Face Effect, Niantic Studio Create & Play Developer Challenge.
↗Point Drifters
Niantic VPS Grand Prize Winner, Real-World Gaming Challenge.
↗