Attention is difficult to earn
Traditional physical media often asks people only to look. A digital layer can give them something to discover, trigger and participate in.
Use Case / Brand Experiences
Turn physical media into an experience people remember.
Virtical creates augmented reality brand experiences that turn products, packaging, murals and campaign spaces into interactive stories people can explore and share.
Brand ExperiencesThe Opportunity
What is the experience missing?
Campaign friction loses people
Consumers are often reluctant to install a new app for one branded moment. A browser-based experience can make entry as simple as scanning a QR code.
Physical spectacle is expensive
Oversized products, animated installations and transforming environments may be costly or impractical to build as permanent physical objects.
What AR Makes Possible
A digital layer built for the real world.
01
Products become stories
A bakery used AR to place a photogrammetry-scanned, two-metre egg tart outside its shop. Visitors could inspect the product texture up close and take photos with a spectacle that would have been impractical to fabricate physically.
02
Physical media becomes interactive
For a credit-card presentation, a three-dimensional customer-service character appeared on the card and guided customers through its benefits. The focused WebAR experience ran in a browser without requiring a dedicated app.
03
A mural opens another world
For 7-Eleven, Virtical collaborated with Caveman Murals to bring a painted kiosk scene to life. Viewed through AR, the wall became a window into whimsical activity designed to support the brand story around 7-Café.
04
The whole location transforms
At a Shell station in Seremban, AR extended a gorilla mural into an ancient-temple scene with animals and collectible coins. Location-based technology can turn an existing site into an experiential brand environment.
Here's What We Built
Brand moments made spatial.
These projects move beyond an effect on a screen. The product, printed object, mural or real location remains central to the experience.01
7-Eleven mural experience
A complete painted marker becomes the entry point to a browser or social AR layer that expands the story beyond the wall.
02
Shell station transformation
A real petrol-station mural expands into a navigable digital temple scene populated with characters and collectibles.
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